About us
Personnel
Michael T. Brandt, CBC
Michael
T. Brandt, CBC, president and owner, brings more than three decades of
experience to your association management challenge. His
background includes association management; marketing, advertising, and
communications management; public relations; international sales management;
and B2B marketing consulting.
Prior to forming his own firm in 1990, he worked with a number of different markets and products, including trade and professional associations, commercial floor coverings, building materials, plastics, packaging, pharmaceuticals, and static control.
He has worked for or consulted for and trade and professional associations, major corporations, distributors, small businesses, both in the U.S. and abroad.
He has written technical and marketing articles for a variety of publications and has presented papers at a number of conferences in the U.S. and other countries.
A capsule view
- 20 years association marketing, public relations or management experience
- 30 years B2B marketing management experience
- 23 years member, Business Marketing Association
- 18 years, president and owner of Marketing Resources Ltd., B2B Marketing and Association Management Consultants
- M.A. Communications, University of Wisconsin; B.S. University of Wisconsin-Platteville
- Certified Business Communicator
Association, not-for-profit experience
- President and Owner, Marketing Resources Ltd.
- Midwest Chapter, ESD Association
- Business Marketing Association
- ESD Association
- Colorado Business Marketing Association
- Wisconsin Electric Cooperative Association
- Wisconsin Newspaper Association
- Association Services
Awards, honors, publications
- Recipient of the President’s Award (2001), Lifetime Achievement Award (2004), and Communicator of the Year Award (2005) from the Colorado Business Marketing Association
- Awards of Excellence from the national Business Marketing Association for Colorado Business Marketing Association web site, 2000-2001 and 2001-2002
- A Proposed Test Methodology for the Evaluation of Static Control Flooring with Stephen Halperin
- The Federal Trade Commission's Use of Evidence to Determine Deception
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