Resource Library
Tips and articles
Here's where you will find ideas, tips, techniques, and guest columns to help you improve your association management effort. Check out the tips index below for tips and techniques covering a variety of different topic areas.
Association management
Net Promoter Score: A Membership Evaluation Tool by Josh Levy, Marketing Director at Kinsley
Renewal Letters—The Overlooked Membership Communications Tool by Michael T. Brandt, CBC, Marketing Resources Ltd., May 2010
How to Have a Successful Holiday Event Without Breaking Your Association Budget by Anne Fanganello, AnnaFesta, LLC, July 2010
Social Media in Action: One Association's Experience by Marilee Yorchak, Colorado Chapter, Business Marketing Association, July 2010
Conferences, meetings, trade shows
Avoid the Duds: 10 Strategies for Selecting "The Perfect Speaker" by Susan Friedmann, CS
Marketing
Six Ways to Come Up with New Marketing Ideas by Kelly Robbins, The Copywriting Institute
What Makes a Good Ad? by Michael T. Brandt, CBC
Getting More Press by Michael T. Brandt, CBC
Making that Newsletter Sing by Michael T. Brandt, CBC
Membership
Net Promoter Score: A Membership Evaluation Tool by Josh Levy, Marketing Director at Kinsley
Renewal Letters—The Overlooked Membership Communications Tool by Michael T. Brandt, CBC, Marketing Resources Ltd., May 2010
Social media
Social Media in Action: One Association's Experience by Marilee Yorchak, Colorado Chapter, Business Marketing Association, July 2010
Web, interactive
Effective Email Marketing in an Age of Privacy by Michael T. Brandt, CBC
Opt-in E-mail Is Not Spam . . . Usually by Michael T. Brandt, CBC
Where is Search Heading and How Can You Stay Ahead of the Curve by Aaron Kahlow, BusinessOnLine, January 2008
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